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LOCAL SMS COMMUNITY NEWSLETTER
 
Background

As we are aware that Mobile has changed the entire communication scenario of the World. In India, mobile brought the communication revolution so suddenly that nearly 52 Crores of Indian Population is now connected!!! Right from street hawkers to Businessmen every one is connected. And Indian Government is expecting around 70 Crores of Mobile users by 2012. This will definitely result in very high number of SMSs

Basics of Idea
  • As every mobile operator is busy adding their own users, why not unite all the users of all the operators under a single umbrella?
  • Why not create Location based Integrated, Interconnected, Interactive Local Communities?
  • Why not establish a Media of these affiliated communities cooperatively?
  • Why not distribute the Power of Media amongst the Self employed youths of India?
Model

An unemployed youth forms a SMS community of say 1000 mobile users residing in a local area and serves them with local news and updates through SMS newsletter which is free for the users and earns from local mobile advertisers.

Working of Model ...
  • Step 1 : Affiliation with SMSONE
    A Young Man (10-12th Failed) having good local contacts in the society, gets affiliated with us. He is advised to start Local SMS Newsletter in his area.
  • Step 2 : Collection of local citizens data
    He starts making members for Local SMS Community newsletter by signing a single page Permission Letter from the mobile users.
    75 % of residents & around 25 % of businessman's would be allowed in one Local SMS Community.
    This letter confirms members' willingness to accept the social SMS and allow promotional SMS.
  • Step 3 : Database management
    He will create database of all the members.
    Data would be sorted according to Name, Gender, Age, DoB, Profession, Pin code etc.
    He will send XL sheet to TC.
  • Step 4 : Training
    He will be trained to operate the SMSOne-Express Software and how to send bulk SMS. Or TC supports in sending the messages from its central office too.
  • Step 5 : Actual Implementation
    He will start sending free SMS to his members as per their requirement.

    Same time, he will start finding local advertisers through whom he can recover his free SMS cost and start earning money.
Community wise SMS Branding

Ravindra Ghate, Director of SMSONE, is the first one to initiate the most innovative concept of 'Location based SMS Newsletters' in India. The sender ids with Area, Location, City, Village names are innovation of Shri Ravindra Ghate. He has initiated the location based sender id concept in October 2006. The entire credit of pioneering the 'Location Based SMS Community Newsletter' goes to Shri Ravindra Ghate & SMSONE. The Character lenghth of any sender id is 11 characters.

Suppose 'AUNDH' is a area in which you are starting SMS newsletter, then, you can register the newsletter with one of the following sender ids & same sender id will be displayed on your community members mobile handsets.

Examples:
  • AUNDH NEWS
  • AUNDH SMS
  • AUNDH VARTA
  • AUNDH NOW
  • AUNDH XPRESS
  • AUNDH EXPRES
  • AUNDH NOW
  • AUNDH TIMES
  • AUNDH FAST
  • AUNDH NEXT
  • AUNDH FIRST
  • AUNDH TODAY
  • AUNDH 4 U
  • AUNDH 123
  • AUNDHBATMYA
  • AUNDH PLUS
  • AUNDHSMS4U
… anything and everything in Location Specific Newsletter… credit goes to Shri Ravindra Ghate.

Types of SMS to Citizens

Only 1 message per week is send to the community.

A
  • Government 2 Citizens (G2C)
  • Social messages 2 Citizens services
  • Community demanded : alerts : news : reminders :Custom made
  • Local News
  • Birthday Wishes to all members
  • Local happenings like cultural programs, lectures, stage shows, Ganeshotsava, Navratri shows, programs on National Days etc.
  • Water & Power shutdowns & due dates
  • Telephone bills due dates
  • Municipal taxes & due dates
  • Road/Traffic congestion/ Road closures
  • Local/Municipal/Sate Government /Indian Government important announcements
  • Local Social activities like … Eye Testing, Health checkups & different camps
  • Climate changing alerts
  • Local Police important instructions
  • Emergency medical services like Blood Wanted etc.
B
  • Local shopkeepers' ads
  • Local Credit Societies/Co-operative Banks ads/schemes/announcements
  • Discount offers from various shops, hotels and establishments
  • Local Insurance agents
  • Local Car/2 Wheeler dealers/service centers
  • New shop openings
  • Local Real Estates
  • Marriage invitations
C
  • Birthday Wishes of/to/for the budding local leaders
  • Village Panchayat/Municipal /Tehsil Samitee/ZP/ Assembly/LS elections from the candidates of various 7-8 political parties and independent candidates
  • Co-op development Society/co-op Bank/co-op credit society/ Milk Federation/Sugar Factory Elections
Monthly earning for Self Employed Youth
  • He earns Rs. 0.50 per message by sending SMS to A type.
  • He earns Rs. 1.50 per message by senind SMS to B type.
  • He earns Rs. 1.50 - Rs. 4.50 per message by sending SMS to C type.
5-6 messages per month means Rs. 6-10,000 per month.

This 10-12th failed young chap who was wondering here and there…now earns…. Rs. 5-10 Thousand per month !!!

At the time of elections, in the last month of campaigning, he can earn up to Rs 1 Lack

Self - sustainability of the model ...

Every Self employed youth take care of his Local SMS community. So he knows how many promotional messages to be send against every social message. He will recover the free social messaging cost by sending promotional SMS. And he never could be in loss.
Entire money collected @ Rs. 2 to Rs. 5 per SMS would be the profit of the young man.

Scalability ...
  • Lets suppose there are 52 Crore mobile users in India.
  • We will connect every 1000 users under one Local SMS Community.
  • That means we can give DIRECT self employment to 5,00000 youths in India.
  • And as mobile users are adding up in millions per month, we can provide self employment to thousands of youths.
  • This model can be replicated worldwide.
Bridging the Digital Divide ...

In Indian society, an earning member has got a mobile phone. Communicating with him/her means you are accessing all members of his family.

 Case I: Now just consider, if Self Employed Youth sends a Health Camp related SMS, then the SMS would be discussed amongst all the members and the needy members of the house attends the Health Camp arranged by some NGO. Also they will inform their neighbors about the health camp.

 Case II: Consider a different case, if he sends a SMS stating that please attend the Spiritual Lecture by some Saint, then the elderly members of the house will definitely attend the Lecture.

Case II: Consider a different case, if he sends a SMS stating that please attend the Spiritual Lecture by some Saint, then the elderly members of the house will definitely attend the Lecture.

Uniqueness of Model ...
  • Offer Self-employment to the 10-12th Failed - undergraduate youths without any huge investment.
  • Develop a Media, Fruits of which could be shared by all Self employed youths.
  • Distribute lifelong benefit to Self employed youths for one time work.
  • Integrate mobile users of all operators.
  • Run a Location based SMS newsletter.
  • Update members through Local News & Happenings speedily.
  • Customize SMS services as per the community demands, like emphasis on Spiritual alerts or political alerts or cultural alerts.
  • Catch at source /origin where maximum numbers comes together. i.e. Schools, Political Parties, Spiritual Groups, Agricultural Forums etc.
  • Connect entire Family with the world.
  • Create oneness, affiliation in the Local Community using SMS services.
  
. . . NAVINYA . . .